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Divya Venkatesh

Founder, Cedar Organics India

Cedar Organics India was started as a skincare brand in 2018 by Divya, after the birth of her kid. The focus of the brand, back then, was on making chemical-free products that were safe for use on both adults and children.

Although the product packaging was already in glass containers, the focus was not entirely "earth-specific" then.

A few months down the line, during one of her grocery-store runs, Divya realised that she was saving on a lot of unwanted packaging which was a direct result of her MAKING her own products. 

This came as an eye-opener to her since it also made her understand the larger impact this could have if everyone started living a "less-waste" existence. It would mean less waste generated by each family, hence leading to less waste sent to landfills.

This is how Cedar got re-branded as a Zero-waste store.  Divya wanted to build a brand that would not only have a considerable impact on its customers and the planet when it came to waste reduction, but also a brand that would spread awareness at the ground-root level. 

In her own words - "I realised  that it's not just the product that had to be kept in mind, the entire packaging process needed to be taken care of. "

 The Vegan and Eco-friendly aspects of the brand today, reflects Divya's personal journey over the past 2 years.

 

This is what she wants to pass on to her customers - Products that are made and assembled mindfully, making for a guilt-free shopping experience,  for the end consumer.

In other words, skin & earth loving products that come in plastic-free and easy-to-recycle/repurpose packaging!

Additionally, in order to promote her "Make-over-Buy" mantra, she conducts zero-waste workshops for everyday cleaning and skincare products and much more.

She also has a DIY Youtube Channel and a Blog(Our Thoughts & Talks), where she shares simple, eco-friendly recipes and tips to encourage people to take the first step!