Founder, Cedar Organics India
Cedar Organics India was started as a skincare brand in 2018 by Divya, after the birth of her kid. The focus of the brand, back then, was on making chemical-free products that were safe for use on both adults and children.
Although the product packaging was already in glass containers, the focus was not entirely "earth-specific" then.
A few months down the line, during one of her grocery-store runs, Divya realised that she was saving on a lot of unwanted packaging which was a direct result of her MAKING her own products.
This came as an eye-opener to her since it also made her understand the larger impact this could have if everyone started living a "less-waste" existence. It would mean less waste generated by each family, hence leading to less waste sent to landfills.
This is how Cedar got re-branded as a Zero-waste store. Divya wanted to build a brand that would not only have a considerable impact on its customers and the planet when it came to waste reduction, but also a brand that would spread awareness at the ground-root level.
In her own words - "I realised that it's not just the product that had to be kept in mind, the entire packaging process needed to be taken care of. "
The Vegan and Eco-friendly aspects of the brand today, reflects Divya's personal journey over the past 2 years.
This is what she wants to pass on to her customers - Products that are made and assembled mindfully, making for a guilt-free shopping experience, for the end consumer.
In other words, skin & earth loving products that come in plastic-free and easy-to-recycle/repurpose packaging!
Additionally, in order to promote her "Make-over-Buy" mantra, she conducts zero-waste workshops for everyday cleaning and skincare products and much more.